Which Dragon's Den investor founded the hotel brand YOTEL?

Simon Woodroffe founded the hotel brand YOTEL.

YOTEL grew from Woodroffe's interest in adapting ideas from premium airline cabins and Japanese capsule hotels to the hotel market. The concept emphasised compact, efficiently designed rooms and technology-led service, including automated or streamlined guest processes. Its name is connected with the wider YOTEL hotel company rather than with a Dragon's Den investment itself.

Woodroffe is better known to many British viewers for founding Yo! Sushi and appearing as one of the original Dragons. That television role can obscure his later involvement in hospitality concepts beyond restaurants. YOTEL subsequently expanded internationally, with properties in several cities and locations connected to airports and urban travel.

The brand is sometimes confused with a conventional full-service hotel chain because it offers accommodation, but its original identity was built around compact rooms, modern design and operational efficiency. The founding fact points specifically to Woodroffe, not to another investor from the programme.