Which Dragon's Den investor founded the hotel and restaurant brand Yo! Sushi?
Answer
Simon Woodroffe
Answer
Simon Woodroffe
Simon Woodroffe founded the hotel and restaurant brand Yo! Sushi.
Simon Woodroffe is a British entrepreneur who founded Yo! Sushi in 1997. The restaurant became known for serving Japanese food from a conveyor belt, allowing customers to select plates as they passed their table. The concept combined theatrical service with a simple visual method of ordering and pricing dishes.
Woodroffe was one of the original Dragons when the UK version of Dragon's Den launched in 2005. His business background differed from that of investors focused mainly on finance or traditional retail: he was associated with creating distinctive customer experiences and recognisable hospitality brands.
The name is often written as “YO! Sushi” in the company's branding. Richard Farleigh and Doug Richard were also early Dragons, while John Caudwell is best known for businesses including Phones 4u. None of those investors founded Yo! Sushi.
Source: Wikipedia · fact-checked Oct. 2026