Sara Davies founded the crafting company Crafter's Companion, which later led to her becoming a Dragon's Den investor.
Davies started Crafter's Companion in 2005 while studying at university. Her first product was a device designed to help crafters make envelopes for handmade cards. She developed the idea after noticing that existing envelope-making methods were slow and inconvenient.
Crafter's Companion grew from a small home-based operation into an international craft-supplies business. Its product range expanded to include papercraft tools, machines, dies, stamps and other creative materials. The company became closely associated with Davies's entrepreneurial profile.
Davies joined Dragon's Den as an investor in 2019. She is sometimes confused with other Dragons because the programme has featured several retail and consumer-product entrepreneurs, but Crafter's Companion is specifically linked to Davies. The business was established before her television career and remains the central company associated with her biography.