Sara Davies founded the craft business website Crafters Companion.
Davies created Crafters Companion in 2005 while she was a university student. The company began by selling a product designed to help people make envelopes for handmade cards, then expanded into a broader craft-supplies business with products, tools and instructional content.
Her company grew through television shopping and direct-to-consumer retail, areas that gave Davies practical experience in product demonstrations, customer demand and brand building. She joined Dragon’s Den as an investor in 2019, becoming the programme’s youngest female dragon at the time of her appointment.
Crafters Companion is not the same business as Crafter’s TV or another craft retailer, and the founder’s name is Sara Davies, not one of the show’s earlier female investors. Her Dragon’s Den expertise is closely tied to creating and scaling a specialist consumer brand.