Which Dragon's Den investor founded the craft business Crafter's Companion?

Sara Davies founded the craft business Crafter's Companion.

Davies established Crafter's Companion in 2005 while she was a student at the University of York. The company began after she developed a tool to help crafters make envelopes for handmade cards. It grew into an international craft-supplies business selling tools, materials and related products.

Her founding story is a frequently cited example of a small practical invention becoming a wider enterprise. The original product solved a specific problem for card makers, but the company later expanded into a much broader range of papercraft and crafting equipment.

Davies joined Dragon's Den as an investor in 2019. That television role is distinct from her earlier history as the founder of Crafter's Companion. The company name is sometimes confused with the names of crafting television programmes or individual products, but Crafter's Companion is the business associated with Davies.