Which Dragon's Den investor founded the children's clothing company JoJo Maman Bébé?

Laura Tenison founded the children's clothing company JoJo Maman Bébé.

Tenison established JoJo Maman Bébé in 1993 after identifying an opportunity in maternity and children's clothing. The company grew through mail order, online retail and physical shops, selling clothing, nursery products and related goods for babies and young children.

Tenison later appeared as an investor on the British business programme, making her one of the entrepreneurs associated with the Dragon role. Her company is often recognised for its specialist focus on maternity, baby and children's products rather than for general fashion retail.

The French-inspired name can cause confusion because it sounds like a product line or a foreign retailer. It is the name of the business founded by Tenison. The founding year and the specialist family-retail focus distinguish it from companies linked to other Dragons.