Which Dragon's Den investor founded the British lingerie brand Boux Avenue?

Theo Paphitis founded the British lingerie brand Boux Avenue.

Boux Avenue was launched by Paphitis in 2011 as a specialist lingerie and nightwear retailer. The brand developed through shops and online sales, targeting a younger fashion-conscious market than some traditional lingerie retailers. It became one of the better-known businesses linked to Paphitis after his earlier success with Ryman and Robert Dyas.

Paphitis was already familiar to television audiences as a Dragon's Den investor when Boux Avenue launched. That timing can cause a common error: Boux Avenue is not a business founded by Deborah Meaden or Kelly Hoppen, even though both were prominent female investors on the programme.

The brand name is also sometimes written incorrectly as “Boux Avenue lingerie” in answers, but the canonical business name is simply Boux Avenue. Paphitis remains the founder associated with its creation and development.