Which Dragons' Den investor founded the advertising and marketing agency Social Chain?

Steven Bartlett founded the advertising and marketing agency Social Chain, making him the Dragons' Den investor associated with its creation.

Bartlett co-founded Social Chain in Manchester in 2014 with Dominic McGregor. The company focused on social-media marketing and built campaigns around online communities, influencers and viral content. Its growth made Bartlett prominent in the British technology and entrepreneurial scene before he joined the Dragons' Den panel.

Social Chain later became part of The Social Chain AG, a publicly traded group with wider media and consumer interests. Bartlett joined Dragons' Den in 2022, becoming one of the programme's younger investors. He is also known for hosting The Diary of a CEO podcast.

A common mix-up is confusing Social Chain with Moonpig, which was founded by fellow Dragon Nick Jenkins. Bartlett's defining company is Social Chain, not an online greeting-card business.