Peter Jones founded Phones International Group, a mobile-phone distribution company and one of his major early business ventures.
Jones is a British entrepreneur and investor who became one of the most recognisable long-serving figures associated with the BBC's Dragon's Den. His business interests have included telecommunications, technology, media and property. Phones International Group was established during the rapid expansion of the mobile-phone market, when distribution and retail created opportunities beyond the networks themselves.
The company name can be confused with a consumer mobile-phone network because its role was primarily connected with distribution rather than being a national network operator. Jones's later television profile made the company part of the business biography most often linked with him.
Dragon's Den investors are known for several companies, so identifying a specific venture is more precise than simply describing someone as a technology entrepreneur. In this case, the relevant founder is Peter Jones.