Which Dragon's Den investor founded Moonpig.com in 2000?

The story behind the answer

Nick Jenkins founded Moonpig.com in 2000, before becoming an investor on BBC's Dragon's Den.

Moonpig began as an online personalised-greeting-card business. Customers could choose designs, add messages and order cards for delivery, helping establish a major British e-commerce brand built around personalisation rather than a traditional high-street shop.

Jenkins later appeared as a Dragon in the BBC programme's thirteenth series. His background made him especially associated with internet businesses, digital marketing and scalable online services. This is distinct from Moonpig's later expansion into flowers, gifts and other products.

A common mix-up is to confuse Jenkins with Theo Paphitis, another Dragon known for retail and business investments. Jenkins's defining entrepreneurial connection is Moonpig, while his Dragon's Den profile is tied to technology and online commerce.

Source: Wikipedia · fact-checked Oct. 2026

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