Sara Davies founded Crafter's Companion while studying at the University of York.
Davies created the company after developing a product to help crafters use envelopes with handmade cards. Crafter’s Companion expanded from that early idea into a business selling craft tools, materials, and related products to customers in multiple markets. The company’s growth became the foundation of Davies’s reputation as an entrepreneur before she joined Dragon's Den.
She became a Dragon's Den investor in 2019, making her professional history especially relevant to pitches involving product design, retail, and direct-to-consumer sales. Her background differs from investors whose careers were built mainly in property, fashion, or financial services.
The University of York detail is useful because Davies is sometimes described only as a television personality or crafter. The company was not created after her television appointment; it began during her student years and developed over time into an established international craft brand.