Peter Jones created the business group Phones International Group.
Phones International Group was founded by Peter Jones in 1998 and focused on mobile-phone-related business activities. The venture forms an important part of Jones's entrepreneurial history and helps explain his strong association with technology and communications businesses.
Jones later became one of the most recognisable Dragons on the BBC series. His investments and commentary on the programme frequently reflect an interest in scalable businesses, consumer technology and strong commercial brands.
The company name can be confused with Jones's other investments and with unrelated mobile-phone retailers. The precise answer is Phones International Group, the business group he founded in 1998.