Doug Richard created the business education company School for Startups.
School for Startups was established by Doug Richard to provide education and support for entrepreneurs. Its work reflected Richard's background in technology businesses, investment and start-up mentoring.
Richard became familiar to British television audiences as one of the original Dragons' Den investors. He brought a technology-focused perspective to the programme, assessing ideas for their potential to scale and attract customers beyond a founder's immediate market.
The organisation is distinct from Richard's earlier technology company MicroAngels and from the television show itself. Dragons' Den presents short pitches, whereas School for Startups focused on structured learning and practical entrepreneurial development. Remembering that difference helps separate Richard's television role from the wider business and education projects associated with him.