Which Dragons' Den investor co-invested with Peter Jones in Levi Roots's Reggae Reggae Sauce?

Richard Farleigh co-invested with Peter Jones in Levi Roots's Reggae Reggae Sauce.

Levi Roots presented the sauce on Dragons' Den in 2007, seeking funding and expertise to grow the brand. The investment was associated with Peter Jones and Richard Farleigh, making the pitch notable not only for Roots's performance but also for two dragons backing the same food business.

Farleigh was an Australian-born investor and a former regular dragon on the British programme. He had a background in financial markets and venture investing, while Jones brought experience in consumer businesses and entrepreneurship. Their different backgrounds suited a deal involving both commercial development and brand growth.

Later accounts sometimes simplify the story by naming only Peter Jones, but Farleigh was also part of the televised investment. Remembering both investors gives the more precise account of the deal.