Which Dragon's Den investor co-invested with Peter Jones in Levi Roots's 2007 sauce pitch?

Richard Farleigh co-invested with Peter Jones in Levi Roots's 2007 Dragon's Den sauce pitch.

Roots asked the dragons for £50,000 in return for 20% of his sauce business. Peter Jones and Richard Farleigh agreed to invest, creating the on-screen deal associated with the later Reggae Reggae Sauce success. The pitch is frequently cited as one of the strongest outcomes in the British programme’s history.

Farleigh is an Australian-born businessman and investor who became a dragon during the programme’s earlier years. His background was in investment and finance, while Jones brought experience from entrepreneurship and several consumer-facing businesses. Their partnership gave Roots access to both capital and commercial guidance.

The investment shown on television should not be confused with the product’s later growth. A filmed agreement is subject to due diligence, and the brand developed through subsequent production, distribution and marketing. The key historical fact is that Farleigh, rather than a later dragon, shared the original televised investment with Jones.