Which Dragons' Den investor co-founded the social-media agency Social Chain?

Steven Bartlett is the Dragons' Den investor who co-founded the social-media agency Social Chain.

Bartlett co-founded Social Chain in 2014 with Dominic McGregor. The Manchester-based company built campaigns around online communities, influencers and social-media brands, reflecting the rapid growth of digital marketing during the 2010s.

The business expanded internationally and later became associated with The Social Chain AG. Bartlett’s success in social media and his public profile led to his appointment as a Dragon on the BBC programme in 2022, making him one of the youngest investors to join the panel.

Bartlett is also known for presenting The Diary of a CEO podcast. That media work is distinct from Social Chain, although both rely heavily on digital audiences. The key fact is that he co-founded the agency before becoming a television investor.