Which Dragon's Den investor co-founded Social Chain with Dominic McGregor?

Steven Bartlett co-founded Social Chain with Dominic McGregor.

Social Chain is a social-media marketing agency founded by Bartlett and McGregor in 2014. The company grew from work focused on online communities and digital campaigns, reflecting the importance of social platforms to modern brand promotion.

Bartlett's experience at Social Chain helped establish his public profile before he joined Dragon's Den. He later became an investor, author and podcast host, while continuing to be associated with entrepreneurship and digital media.

A common mix-up is to credit the company to Bartlett alone because he became its best-known public figure. McGregor was his co-founder. This business fact is also distinct from Bartlett's later television role: he joined the British Dragon's Den panel in 2022, several years after Social Chain was established.