Peter Jones became Dragon's Den's longest-serving Dragon after appearing from the programme's first series.
Jones is a British entrepreneur and investor whose business interests have included telecommunications, technology, leisure and property. His place on the original panel made him one of the programme's most recognisable figures, and he continued appearing as the panel changed around him.
The wording “longest-serving” distinguishes Jones from other famous Dragons who were present at the beginning or stayed for several series. Duncan Bannatyne and Theo Paphitis were also prominent early investors, while later panel members such as Deborah Meaden became strongly associated with the show. Jones's continued participation is therefore a useful way to identify him without relying on a company's name or a particular pitch.