Steven Bartlett became Dragon's Den's first millennial dragon when he joined the programme in 2021.
Bartlett is a British entrepreneur, investor, author and podcaster best known as the co-founder of the social-media marketing company Social Chain. He was born in 1992, placing him within the millennial generation and making his appointment notable in the programme's panel history.
He joined the BBC series for its nineteenth series, bringing a background rooted in digital media, online communities and technology-led businesses. That experience broadened the range of industries represented among the investors.
The appointment is sometimes confused with Sara Davies's arrival, because both joined the panel in the modern era. Davies became a dragon in 2019, whereas Bartlett's 2021 arrival is the one associated with the first millennial-dragon distinction.