Which Dragons' Den investor became the owner of lingerie retailer La Senza in 1998?

The story behind the answer

Theo Paphitis became the owner of lingerie retailer La Senza in 1998.

Paphitis is a British retail entrepreneur who expanded La Senza in the United Kingdom after acquiring the business. Under his ownership, the brand became a prominent high-street lingerie name, with stores selling underwear, nightwear and related products.

His retail record helped establish his reputation before he became a Dragon on the BBC programme. On Dragons' Den, Paphitis was known for examining how a product would reach customers, how much stock it required and whether the entrepreneur understood the retail opportunity.

La Senza is sometimes confused with other businesses associated with Dragons' Den investors. Paphitis also became associated with stationery retailer Ryman and the lingerie brand Boux Avenue, but the 1998 La Senza acquisition is the specific milestone asked about here.

Source: Wikipedia · fact-checked Oct. 2026

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