Which Dragon's Den investor backed the personalised-book company Lost My Name?

Piers Linney backed the personalised-book company Lost My Name on Dragon's Den.

Lost My Name created personalised children's books in which a child's name formed part of the story. The concept belonged to the broader rise of digital customisation: online ordering allowed a product to be produced for an individual customer rather than made as a standard mass-market title.

Piers Linney, a technology and media entrepreneur, invested in the business after its pitch. The company later became known as Wonderbly, a name associated with personalised children's books and gifts.

The business is easy to confuse with ordinary children's publishers because its product is a book. Its distinctive feature was the personalised production model, not merely the publication of children's stories. The investor associated with its Dragon's Den deal was Linney.