Deborah Meaden backed the Magic Whiteboard business alongside Theo Paphitis.
Magic Whiteboard produces reusable static-cling sheets that can be attached to walls and used as writable planning surfaces. The product appealed to business, education and household customers because it offered a portable alternative to a fixed whiteboard.
The Dragon's Den deal is a notable example of two investors collaborating rather than competing for a separate stake. Theo Paphitis brought extensive retail experience, while Deborah Meaden was known for her background in leisure, property and consumer businesses.
This investment is sometimes mixed up with other stationery and office-product pitches from the programme. Magic Whiteboard’s defining feature is its reusable, wall-mounted writing surface, not a conventional framed whiteboard.