Which Dragon's Den investor backed Reggae Reggae Sauce alongside Peter Jones?

Richard Farleigh backed Reggae Reggae Sauce alongside Peter Jones on Dragon's Den.

The sauce was presented by Levi Roots, the stage name of Jamaican-British musician and entrepreneur Keith Valentine Graham. Roots pitched his family recipe and brand concept on Dragon's Den, where Peter Jones and Richard Farleigh agreed to invest together. The televised pitch helped turn a small food venture into a widely recognised British retail brand.

Farleigh was an Australian-born investor and businessman who served as one of the programme's dragons during its early years. His participation in the Reggae Reggae Sauce deal is sometimes overlooked because Peter Jones remained more visibly associated with the brand after the broadcast.

The product later became known as Reggae Reggae Sauce and was sold through major retailers. The television agreement still required further commercial work after filming, including legal checks and due diligence, a standard feature of deals made on the programme.