Which Dragons' Den investor backed Levi Roots's Reggae Reggae Sauce alongside Peter Jones?

Richard Farleigh backed Levi Roots's Reggae Reggae Sauce alongside Peter Jones on Dragons' Den.

Farleigh, an Australian-born British investor, was a Dragon during the programme's early years. His investment in Roots's sauce was made together with Peter Jones after the memorable 2007 pitch.

The deal became especially notable because the product grew into a successful retail brand after the programme. Roots had already developed the recipe and performed as a reggae musician, but the Dragons' investment supplied business support and capital for expansion.

Some accounts incorrectly name other early Dragons as co-investors. The television deal associated with the Reggae Reggae Sauce pitch was made by Peter Jones and Richard Farleigh.