Rob Law founded the travel-product company that makes Trunki ride-on children's suitcases.
Law is a British product designer and entrepreneur who developed Trunki, a lightweight ride-on suitcase designed for children. The product lets young travellers sit on and pull the case, making it both luggage and a child-focused travel accessory.
Trunki became widely known after Law appeared on Dragon's Den in 2006. He did not secure an investment deal on the programme, but the television exposure contributed to public awareness of the product. The business later expanded its range of travel products for children.
A frequent mix-up is to identify Trunki as a Dragon's Den investment simply because it became one of the show's best-known products. Law's pitch is notable precisely because the product achieved substantial success without a completed deal from the programme's investors.