Which Dragon's Den entrepreneur founded the fashion retailer Boux Avenue?

Theo Paphitis founded the fashion retailer Boux Avenue.

Boux Avenue is a British lingerie and nightwear retailer that launched in 2011. The brand was created as part of Paphitis's retail interests and grew through stores, online sales and concessions. Its name is associated with accessible, design-led lingerie rather than with Paphitis's earlier stationery and retail businesses.

Paphitis became widely known in Britain through his ownership of Ryman and other retail investments, as well as his role as a Dragon on Dragon's Den. Boux Avenue is one of the later brands linked to his business portfolio.

A common mix-up is to attribute Boux Avenue to another retail-focused Dragon, such as Touker Suleyman. Suleyman has owned fashion businesses, but Boux Avenue was founded by Paphitis. The company remains a separate retail brand rather than a Dragon's Den pitch that Paphitis invested in on screen.