Rob Law created the travel suitcase brand Trunki, which became associated with an appearance on Dragons' Den.
Trunki is a ride-on suitcase designed for children. Its shape allows a child to sit on the case while travelling, and the product was developed as a child-focused alternative to a standard wheeled suitcase. Rob Law founded the company behind the product and presented the idea to the dragons.
The pitch is remembered because the business did not receive an investment deal on the programme. That outcome is frequently misremembered as a successful Dragons' Den investment, partly because Trunki later became a recognisable retail product and developed an international market.
The brand’s name is sometimes confused with the entrepreneur’s name. Trunki is the product and brand; Rob Law is its creator and entrepreneur. The business’s later commercial success also illustrates why a television pitch result is not the same thing as a permanent verdict on a product’s prospects.