Rob Law created the toy storage product Trunki.
Law is a British product designer and entrepreneur who developed Trunki, a ride-on suitcase intended for children travelling with their families. The brightly coloured case is designed so children can sit on it and, in some situations, pull or carry it, making luggage part of the travel experience.
Law appeared on Dragon's Den seeking investment, but the pitch did not produce a deal. That outcome is an important part of the story because Trunki later became a successful retail product despite being rejected in the den. A televised rejection is not evidence that a business failed; some contestants continue independently after leaving the programme.
Trunki is also frequently confused with adult luggage brands or with other Dragon's Den products. Its distinctive feature is its child-focused ride-on design. Law's experience became a commonly cited example of an entrepreneur using exposure from the programme even without securing an investment.