Rob Law created the childproof suitcase brand Trunki.
Rob Law is the British designer and entrepreneur behind Trunki, a ride-on suitcase designed for children. The product combines luggage storage with a form that children can sit on or pull, making travel more engaging while giving families a recognisable piece of children’s travel equipment.
Law famously pitched the product on the British version of Dragon's Den. The appearance is remembered because the proposed investment did not result in a completed deal, yet Trunki went on to become a successful commercial brand.
Trunki is often confused with ordinary children’s luggage or with other products featured on the programme. Its distinguishing feature is the ride-on design. The creator’s name is Rob Law, not the name of the brand itself.