Which Dragons' Den entrepreneur created Levi Roots' Reggae Reggae Sauce?

Levi Roots created Reggae Reggae Sauce, the Caribbean-style product that made him one of Dragons' Den's best-known entrepreneurs.

Roots, whose real name is Keith Valentine Graham, was already known as a musician before appearing on the programme. He pitched his sauce during the fourth series in 2007, presenting it as a product rooted in Jamaican cooking and culture.

The pitch became one of the show's most memorable success stories. Roots secured investment and developed the brand into a wider food business, with sauces, marinades and related products sold through major retailers. The product's name refers to reggae music, an important part of Roots's public identity.

The entrepreneur and the investors are often confused in retellings of the pitch. Levi Roots is the founder and presenter of the product; the Dragons considered the proposal and negotiated the investment.