Jordan Daykin became known on Dragon's Den for the GripIt plasterboard fixing product.
GripIt was designed to provide a stronger way to attach items to plasterboard walls. The product used a fixing mechanism intended to spread the load behind the board, addressing a common household problem: ordinary wall plugs can struggle when supporting heavier objects in hollow or fragile wall material.
Daykin became one of the programme's most recognisable young entrepreneurs. His appearance drew attention because of his age and because the product addressed a practical problem that viewers could understand immediately. GripIt subsequently developed into a commercial brand selling different sizes and versions of the fixing.
The product is sometimes mixed up with ordinary plasterboard plugs or generic cavity fixings. GripIt's distinctive identity is the branded fixing system associated with Daykin's Dragon's Den pitch, not the general category of wall anchors.