Lost My Name was the original name of the personalised-book business that became Wonderbly.
The company was founded in London in 2012 by David Cadji-Newby, Asi Sharabi and Tal Oron. Its first major product was a personalised children's book in which a child's name drove the story. The company used digital ordering and print-on-demand production to create books tailored to individual customers.
The business appeared on Dragon's Den in 2014 and secured investment from Piers Linney. It later rebranded as Wonderbly, a name now more familiar to many international customers than Lost My Name.
The question concerns the original company name, not the later brand. Moonpig is another personalised online-gifting business, but it is a separate company founded by Nick Jenkins and is not the former name of Wonderbly.