Trunki became famous on Dragon's Den for selling a children's ride-on suitcase.
Trunki is a wheeled, hard-shell children's suitcase designed so that a child can sit on it and ride while travelling. The product was created by British designer Rob Law and became one of the most recognisable products associated with the programme.
The pitch is often remembered because the proposed investment did not result in a completed deal with the Dragon who discussed it on screen. Despite that television outcome, Trunki went on to become a successful consumer brand and was sold internationally.
A common confusion is to call every ride-on children's travel product a Trunki. Trunki is the specific brand name, while the wider category includes other ride-on luggage products. The company's defining feature is the combination of child-sized luggage and ride-on design.