Steven Bartlett was the youngest investor ever to join the British television programme Dragon's Den.
Bartlett joined the BBC programme in 2022 for its twentieth series. He entered the panel after establishing himself as a technology entrepreneur, author and podcast host, bringing a strong interest in digital businesses, online communities and consumer brands.
He co-founded Social Chain, a social-media marketing agency, with Dominic McGregor. The company grew from work aimed at internet audiences and became central to Bartlett's public profile before his television career expanded.
Bartlett is sometimes confused with younger business figures who appeared as guest investors, but his distinction concerns a regular Dragon joining the main BBC panel. His appointment also marked a generational change in the programme's investor lineup.