Which Dragon was the founder of Yo! Sushi on Britain's Dragons' Den?
Answer
Simon Woodroffe
Answer
Simon Woodroffe
Simon Woodroffe was the founder of Yo! Sushi and an original Dragon on Britain's Dragons' Den.
Woodroffe launched Yo! Sushi in London in 1997. The restaurant concept used a conveyor belt to circulate dishes, giving customers a distinctive and highly visible way to choose food. It helped make sushi more accessible to a wider British audience.
He later became known for other design-led and hospitality ventures, including the YOTEL hotel brand. His appearance on the first British Dragons' Den panel connected his practical experience in restaurants and entrepreneurship with the programme’s search for scalable businesses.
Yo! Sushi is sometimes confused with brands founded or owned by other Dragons, especially because the panel included investors with interests in retail, leisure, and food. The key distinction is that Woodroffe created Yo! Sushi, while the other names listed were associated with different businesses and investment careers.
Source: Wikipedia · fact-checked Oct. 2026