Which Dragon was the founder of Red Letter Days before appearing on Dragon's Den?
Answer
Rachel Elnaugh
Answer
Rachel Elnaugh
Rachel Elnaugh was the founder of Red Letter Days before appearing on Dragon's Den.
Red Letter Days sold experience gifts, such as activities and special outings presented as vouchers. Elnaugh established the company in 1989, helping popularise the experience-gift market in Britain before becoming one of the original Dragons in 2005.
Her business history gave her a natural connection to entrepreneurs pitching consumer services and gift ideas. The company later encountered financial difficulties and entered administration in 2005. Another company, bought by Peter Jones, subsequently acquired parts of the business and relaunched it.
That later rescue can lead to a mistaken answer: Peter Jones became associated with Red Letter Days after its financial collapse, but Rachel Elnaugh was its founder. The question asks about the company's origin, not who later acquired or revived the brand.
Source: Wikipedia · fact-checked Oct. 2026