Peter Jones was the founder of Phones International Group before appearing on the BBC series Dragon's Den.
Phones International Group was a telecommunications company founded by Jones in 1998. It operated in the mobile-phone sector, a field that helped establish Jones as a technology and communications entrepreneur before his television career.
Jones became one of the original Dragons when the BBC programme began in 2005. He has remained the show's longest-serving investor, making his business background a recurring part of the programme's identity.
Phones International Group should not be confused with Jones's later investments in consumer brands, media, property and technology. His portfolio expanded considerably after the company helped provide the foundation for his entrepreneurial reputation.