Rachel Elnaugh was known for founding Red Letter Days before appearing on the UK show Dragons' Den.
Red Letter Days sold experience gifts, allowing customers to buy memorable activities rather than conventional physical presents. Elnaugh built the business into a recognisable consumer brand and became associated with the growing experience-gift market in Britain.
Her entrepreneurial profile led to a place on the first UK Dragons' Den panel. She was one of the programme's original investors, alongside other early Dragons such as Peter Jones and Duncan Bannatyne. The company later suffered financial problems, and Peter Jones acquired the Red Letter Days brand after its collapse.
This question is about Elnaugh's own pre-television business. It should not be confused with businesses she may have discussed on the programme or with later Dragons who founded other retail and consumer companies. Red Letter Days is the distinctive name that identifies her entrepreneurial background.