Rachel Elnaugh was associated with the business Red Letter Days before appearing on Dragon's Den.
Red Letter Days sold experience gifts, allowing customers to purchase activities and outings as presents rather than choosing conventional physical goods. Elnaugh founded the company and became known as an entrepreneur in the experience and gift market.
Her business background made her a natural fit for the BBC's original investment panel. She could assess businesses involving customers, branding, retail presentation and the challenge of making a distinctive product or service stand out.
The company is sometimes mistakenly linked with Deborah Meaden because Meaden later became the programme's most prominent female Dragon. The relevant connection here is Elnaugh's founding role and her membership of the original panel.