Which Dragons' Den entrepreneur is the creator of Reggae Reggae Sauce?

Levi Roots is the creator of Reggae Reggae Sauce and the entrepreneur who presented it on Dragons' Den.

Roots, whose real name is Keith Valentine Graham, developed the Caribbean-style jerk barbecue sauce from a family recipe. He pitched the product on Dragons' Den in 2007, bringing a musical performance and a memorable brand identity to the presentation.

The pitch helped turn Reggae Reggae Sauce into a widely distributed commercial product. Roots became known not only as a food entrepreneur but also as a musician, author and television personality. The brand name reflects his reggae background and Jamaican heritage.

The sauce is sometimes described simply as a Dragons' Den product, but the show did not invent its recipe. Roots had already developed the family-based idea; the programme gave him a national platform and introduced the business to a much wider audience.