Which Dragon was a co-investor with Peter Jones in Levi Roots's original Dragon's Den deal?

The story behind the answer

Richard Farleigh was the co-investor with Peter Jones in Levi Roots's original Dragon's Den deal.

Roots appeared on the programme seeking investment for Reggae Reggae Sauce. The pitch attracted attention from Peter Jones and Richard Farleigh, who agreed to invest together. Their involvement helped provide the capital and commercial support needed to take the sauce beyond festival and small-scale sales.

The deal is often remembered as a defining Dragon's Den success story, but televised agreements are subject to further checks and negotiations. The important historical point is that the original on-screen partnership involved Jones and Farleigh, rather than every Dragon who happened to be on the panel at the time.

Farleigh was an Australian-born British financier and investor who served as a Dragon during the programme's early period. He later left the regular panel, so viewers who mainly know more recent line-ups can easily overlook his role in the sauce's breakthrough.

Source: Wikipedia · fact-checked Oct. 2026

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