Peter Jones founded Phones International Group and later appeared as an investor on the British television series Dragon's Den.
Phones International Group was a telecommunications business associated with mobile phones and related services. Jones built his career in several sectors, including technology, retail, media, and property, before becoming one of the programme's most recognisable investors.
His business background helps explain why pitches involving consumer technology, communications, and scalable brands have often been associated with his expertise. The company name is sometimes confused with Phones 4u, a separate British mobile-phone retailer; Phones International Group and Phones 4u are not the same business.
Jones became part of Dragon's Den's original investor group and remained a central figure as the programme developed. His participation is distinct from the businesses he evaluates on screen.