Which Dragon on the BBC show Dragon's Den founded the lingerie brand Ultimo?

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Michelle Mone founded the lingerie brand Ultimo and later became a Dragon on the BBC show Dragon's Den.

Mone launched Ultimo in 1996 after developing a gel-filled cleavage-enhancing bra. The brand attracted attention for combining a fashion-led appearance with structural support, and it became one of the best-known names in British lingerie during the late 1990s and 2000s.

Mone joined Dragon's Den in 2015, serving as an investor for one series. Her appointment followed a career in design, branding and entrepreneurship rather than a background in the retail businesses associated with several other Dragons. Ultimo is sometimes confused with the businesses founded by other female Dragons, but the brand's founder is specifically Michelle Mone.

Source: Wikipedia · fact-checked Oct. 2026

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