Which Dragon on the BBC show Dragon's Den founded the business Red Letter Days?

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Rachel Elnaugh founded the experience-gift business Red Letter Days and became one of the first Dragons on the BBC show Dragon's Den.

Red Letter Days sold vouchers for activities and experiences, giving customers alternatives to conventional physical presents. Elnaugh established the company in 1989, helping popularise experience-based gifting in the United Kingdom. The business later ran into financial difficulties and entered administration in 2005; entrepreneur Peter Jones subsequently acquired its assets.

Elnaugh appeared as a Dragon in the programme's first two series. This timeline is important because she is often remembered simply as an early Dragon, while her connection with Red Letter Days predates the television show by many years. The company is distinct from later experience-gift brands that adopted similar voucher-based models.

Source: Wikipedia · fact-checked Oct. 2026

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