Which Dragon on Dragon's Den founded the online estate agency Purplebricks?

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No Dragon on Dragon's Den founded the online estate agency Purplebricks; it was founded by Michael Bruce and Kenny Bruce.

Purplebricks was launched in the United Kingdom in 2012 as an online estate agency. Its model aimed to reduce the traditional cost of selling a home by using a largely digital service and charging a fixed fee rather than relying only on a conventional percentage commission.

The company is sometimes wrongly linked with Dragon's Den because its founders and business model fit the kind of entrepreneurial story associated with the programme. However, none of the show's Dragons founded Purplebricks. Michael Bruce was the company's chief executive, while Kenny Bruce was also a co-founder and later held senior leadership roles.

Purplebricks expanded beyond the UK, including operations in Canada and the United States, before later restructuring its international presence. The distinction between a company featured on a business programme and one founded by a Dragon is important here.

Source: Wikipedia · fact-checked Oct. 2026

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