Peter Jones founded the electronics retailer Phones International Group and became a Dragon on BBC's Dragon's Den.
Phones International Group was established by Jones in 1998 and operated in the mobile-phone and communications sector. The business formed an important part of his early entrepreneurial career, before he became widely known to television audiences as an investor.
Jones was one of the original Dragons when the British programme launched in 2005. His interests have extended across technology, media, retail and consumer businesses, making him one of the panel's longest-serving members.
Phones International Group is not the same as Phones 4u, a separate British mobile-phone retailer. That distinction matters because both names are associated with mobile telecommunications and can be conflated in summaries of Jones's career. The company name asked for here is Phones International Group.