Which Dragon offered £50,000 for 40% of Levi Roots's Reggae Reggae Sauce business on Dragons' Den?

Peter Jones and Richard Farleigh offered £50,000 for 40% of Levi Roots's Reggae Reggae Sauce business on Dragons' Den.

Levi Roots, the stage name of Keith Valentine Graham, pitched his sauce business on the programme in 2007. His presentation combined a product demonstration with musical performance, helping the pitch become one of the show's most widely remembered appearances.

The investment offer valued 40% of the business at £50,000. Peter Jones and Richard Farleigh made the joint offer, rather than a single Dragon acting alone. The business later expanded from sauce into a broader food and branding enterprise under the Reggae Reggae name.

The deal is often recalled inaccurately because viewers may remember only Peter Jones, the amount invested, or the eventual commercial success. The original televised negotiation involved both Jones and Farleigh and specified 40% equity.