Which Dragon joined the UK Dragons' Den panel in 2021 after co-founding Social Chain?

Steven Bartlett joined the UK Dragons' Den panel in 2021 after co-founding Social Chain.

Bartlett co-founded Social Chain, a social-media marketing agency, with Dominic McGregor in 2014. The business grew from a digital start-up into an international agency group, giving Bartlett a background in online communities, branding and technology-led businesses.

He joined Dragons' Den for its nineteenth series, becoming one of the programme's younger investors. His appointment broadened the panel's experience beyond traditional retail, manufacturing and finance, reflecting the growing importance of digital businesses to entrepreneurs seeking investment.

Bartlett is sometimes confused with Nick Jenkins, another Dragon associated with internet entrepreneurship. Jenkins founded Moonpig and appeared on the programme earlier; Bartlett's defining business connection is Social Chain, while his later public profile also includes podcasting and writing.