Sara Davies joined the British television show Dragon's Den in 2019 and founded Crafter's Companion.
Sara Davies is a British entrepreneur and television personality. She established Crafter's Companion while she was a student after developing a product that helped crafters create professional-looking envelopes for handmade cards.
The company expanded from that initial idea into a large craft-supplies business with products, equipment, retail operations and media activity. Davies's experience building the company became a central part of her credibility when she joined the Dragons.
She joined the panel in 2019, making her one of the newer Dragons compared with Peter Jones and Deborah Meaden. Her company name is written with an apostrophe: Crafter's Companion.