Sara Davies joined the British programme Dragon's Den in 2019 after founding the craft-supplies company Crafter's Companion.
Sara Davies founded Crafter's Companion in 2005 while she was a university student. The business began with a product designed to help crafters make envelopes and grew into an international craft-supplies company selling tools, materials and creative products. Its development gave Davies experience in product creation, manufacturing, retail and direct-to-consumer sales.
Davies joined Dragon's Den in 2019, becoming an investor with a particularly close connection to the crafting and small-business communities. Her professional background differs from that of Dragons whose careers were built mainly in property, fashion or food. It also explains why craft, design and founder-led product businesses are often associated with her investment profile.
Crafter's Companion is sometimes confused with a business that Davies merely promoted on television. She founded the company herself, and the business predates her Dragon's Den appointment by fourteen years. That timeline is the key to identifying both the entrepreneur and the company.